Half the price, twice the warranty
A young Chinese SUV is listed at 51% of the asking price of a Japanese one in the UAE, and Chinese distributors offer up to 7 years of warranty against Toyota's 3.
Chinese brands win Gulf buyers on two terms: price and warranty. Among the models we track, the Haval Jolion starts at AED 59,900 in the UAE, AED 27,000 below a Toyota Corolla Cross. Among midsize SUVs, the Chery Tiggo 7 starts at AED 75,500, and a RAV4 at AED 105,900.
Compact SUVs: the Haval Jolion starts AED 27,000 below a Corolla Cross
Lowest advertised starting price in the UAE, selected models
Midsize SUVs: the Chery Tiggo 7 starts AED 30,400 below a RAV4
Lowest advertised starting price in the UAE, selected models
The gap holds in the used market. A one- to three-year-old Chinese SUV is listed at 51% of the asking price of a Japanese SUV of the same age in the UAE, and 43% in Saudi Arabia.
In the UAE, a young Chinese SUV lists at 51% of the price of a Japanese one
Used SUVs aged one to three years: median asking price (dot) and middle half of listings (bar), US dollars
Then comes the warranty. Chinese distributors in the UAE offer six to seven years of whole-vehicle cover. Toyota offers three.
Chinese brands offer up to 7 years of warranty in the UAE; Toyota offers 3
Whole-vehicle warranty advertised by official UAE distributors
A long warranty answers the two worries buyers raise after price: service, in 25% of public discussion items, and reliability, in 14%.
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